Why Sampling Defines the Embroidery Process

Before production begins, before pricing is finalised, before timelines are locked- there is sampling. In hand-embroidery, this usually begins as a physical swatch- often around A4 in size. It is where ideas meet reality. For designers working across fashion, art, and interiors, a sample swatch is often the most decisive stage of the entire process. […]
Crystals and Couture!

Today, more and more couturiers, emerging as well as established, are experimenting with the fine art of hand-embroidery, beading and embellishment. After all, it’s the perfect way to add a touch of opulence and glitz to their creations- be it bridal wear, couture or luxury prêt. Our current favourite is to incorporate glistening crystals in […]
