Bridal.
But not the kind that nods politely.
Some stories don’t come wrapped in lace and symmetry. They arrive loud. Unapologetic. A little off-beat. And they deserve embroidery that feels just as real.
At Ricamour Embroideries we didn’t set out to “break the rules.” No manifesto. No dramatic defiance. Just a thread, followed with curiosity, and it wandered somewhere more interesting.
The result? A creation that is unfiltered, imperfect on purpose, and a bit wild around the edges. Just like the discerning brides who will wear it.
Organic. And Original
We began by leaning into textures. Movement. And forms that evoke a sense of organic and raw beauty. Instead of pristine pearls and delicate lace, we embraced a richer, more tactile palette.
Clear beads. Opal crystals. Long bugles. Luxurious yarns. Threads with quirks.
Each element collectively building depth and contrasts. Like a band of misfits that somehow plays a beautiful tune.
Imperfection? It’s Character, no?
We embraced a certain “wildness” in the execution. Threads were allowed to wander as beads clustered in unexpected formations. Imperfection is a feature, a deliberate choice. It mimics the nuanced beauty found in nature. Because, let’s be real, true beauty often has a few glorious, unpolished edges.
Bugles create unpredictable rhythms, clashing playfully with hand-knotted yarns. Threads flow like grass in the wind- intentional, but never rigid.
Many shades of white collide in a kind of visual jazz.
It’s a love letter to the bride who wants her wedding to feel like her.
Not just Bridal.
This approach comes from intuition. From knowing your materials, techniques and their interaction. It’s design with a pulse. One that embraces nuance, complexity and the quiet courage to leave a few threads untied.
Also, technically, this would look stunning on a wall panel. Just saying.
About Ricamour Embroideries
Founded by Anurag Vora and Ruby Iqbal, Ricamour Embroideries is a hand-embroidery and design studio based in Mumbai, India. We partner with design houses and ateliers around the world, reimagining embroidery for fashion, interiors and art.
Curious about our journey? Here, discover the story behind Ricamour Embroideries.
To explore custom embroidery or conceptual collaborations, email us at info@ricamour.com or message us directly on WhatsApp.
