by Ruby Iqbal | Jan 13, 2021 | Uncategorized
“I’ve realised that when fashion really challenges and takes a risk, it is incredibly artistically powerful. It makes people dream”Jonathan Anderson. Fashion has historically acted as a form of escapism, especially during tough times. It’s an...
by Ruby Iqbal | Nov 24, 2020 | Uncategorized
Creating embroideries for bridal clients is one of things we love most about our job. It’s a privilege to have a hand in making a bride sparkle on her big day, knowing the embroidery that we’re designing holds such special significance and will be...
by Ruby Iqbal | Nov 3, 2020 | Uncategorized
“Often when you think you’re at the end of something, you’re at the beginning of something else.”Fred Rogers 2020; The unprecedented year that truly needs no introduction. Covid-19 has affected and moved the entire world in a way we never...
by Ruby Iqbal | Jun 17, 2020 | Uncategorized
For the last 3 months, India along with the rest of the world has been under a strict lock-down, and just like that, our daily lives came to a sudden halt. It’s been a time of uncertainty, worry and confusion, yet one that also made us realise how lucky we...
by Ruby Iqbal | Apr 16, 2020 | Uncategorized
How do we move forward and what will the future look like? A question that has troubled us all ever since the Covid-19 crisis unfolded. Speaking with clients, industry colleagues, business leaders, suppliers and channel-partners we have compiled a list of things, we...
by Ruby Iqbal | Nov 12, 2019 | Uncategorized
We are constantly on the lookout for ways we can incorporate embroidery and hand embellishment into different art forms. Whether it be fashion, bridal, shoes/bags, home furnishings, or embroidered wall art, we absolutely love creating and designing for different...
