Why Sampling Defines the Embroidery Process

Before production begins, before pricing is finalised, before timelines are locked- there is sampling. In hand-embroidery, this usually begins as a physical swatch- often around A4 in size. It is where ideas meet reality. For designers working across fashion, art, and interiors, a sample swatch is often the most decisive stage of the entire process. […]
Fringe It On!

Over the years, we have seen a myriad embellishment trends come and go. Exquisite beading materials and techniques that take the runway by storm and eventually fizzle out. However, one embellishment detail that has consistently remained a favourite for couturiers, across the globe, is fringes. They are oh-so versatile! From boho-chic and relaxed to opulent […]
Unconventional Bridal Designs!

Brides today enjoy a vast choice when it comes to choosing their bridal attire. It’s no longer limited to white gowns and veils. They are looking for designs that are truly unique and are in a way, an extension of their personality. Tailored suits, jump-suits, a splash of colour, button-down shirts- brides are willing to […]
3D Designs your Brides will Love!

As a bridal designer, it’s important for you to indulge all kinds of brides and their individual styles- from the classic ones, the fairy-tale ones, the chic ones to the I-want-something-different ones. While some can be more challenging to please than the other, all brides and their gowns are special! And so is the journey […]
