Why Sampling Defines the Embroidery Process

Why Sampling Defines the Embroidery Process

Before production begins, before pricing is finalised, before timelines are locked- there is sampling. In hand-embroidery, this usually begins as a physical swatch- often around A4 in size. It is where ideas meet reality. For designers working across fashion, art, and...
Crystals and Couture!

Crystals and Couture!

Today, more and more couturiers, emerging as well as established, are experimenting with the fine art of hand-embroidery, beading and embellishment. After all, it’s the perfect way to add a touch of opulence and glitz to their creations- be it bridal wear, couture or...