We wanted to see what happens when you take hyper-realistic embroidery and drop it into the outdoors. Would it create an interesting dialogue? Like high craftsmanship, hiding in plain sight.
In many ways, it can also be a quiet reminder of what inspired these textures, forms and colour palettes in the first place.
Here is a little peek into a fun project that made us question creative boundaries and push them.
We hope it stirs something in you. Inspires your next project. Welcome to the embroidered world we live in.
The Butterfly
A hand-embroidered butterfly hovering over real, living flowers.
To pull off the illusion, our artisans mapped the wing’s intricate gradient and texture. A beautiful mix of micro-beads, sequins and crystals brought the details to life.
We wanted to create an instant double-take- a moment where the eye tries to sort out real vs art. Where one can’t tell where nature ends and the handcraft begins.
The soft natural light, the placement, the camera angle- we love how it all came together in this single frame.
The Serpent
A hyper-realistic, hand-embroidered bush viper slithering across raw tree bark.
Our artisans built a padded framework using soft cotton cords to achieve that three-dimensional form. They then layered it with hand-dyed feathers- stitched down one by one, overlapping to mimic the reptile’s scales and dragon-like texture. We wanted to capture its most iconic natural feature.
Raw and edgy is easily our favourite mood.
Metropolis- The Movie Poster
Did you know Fritz Lang’s 1927 Metropolis was famously set in the year 2026? Designed by Heinz Schulz-Neudamm, the movie’s original artwork remains the ultimate blueprint for Art Deco.
We translated this cold, iconic piece of cinematic history into a language we speak best: hand embroidery. We wanted to capture every possible detail and leaned into material contradiction- layering threads, bugles, beads and sequins.
To complete the story, we pasted it right onto a public street wall- exactly where a movie poster would sit, weathered and ripped over time.
We engineered faux ‘tears’ and ‘folds’ directly into the handwork so it wears the illusion of a battered poster.
Freshly Picked Embroidered Flowers
We pulled beads, sequins, and threads in a few of our favourite colours, and our artisans went to work handcrafting these individual blooms- from Canterbury bells and carnations to sunflowers, dahlias, orchids and violas. They leaned into a wide range of techniques to give each flower its own distinct texture.
Then we mixed them right in with a fresh batch of real flowers, an exercise in camouflage. We wanted the artificial flowers to look just as alive as the rest.
Street Signage: ‘Beware of Dogs’
Taking embroidery into urban space, our artisans set out to elevate a utilitarian street sign into a piece of art.
We hand-painted the base, drilled holes to weave in raffia and crystals, and appliquéd a fully hand-embroidered dog face straight onto the center. Once mounted outside on the gate, it drew immediate scrutiny from a very serious critic- an indie dog staring down its embroidered double.
It was a fun reminder that high craft doesn’t just belong in ateliers, runways and museums.
The Embroidered Heart
You know how young couples carve their initials into tree trunks to mark a moment? We found our inspiration right there.
We carved ‘R ♥ E’ directly into the bark for Ricamour Loves Embroideries, then mounted a hand-beaded heart right there.
Our artisans used bugle beads to capture the sharp lines, threadwork to create raw, organic edges, and crystals for pure drama.
A little nostalgic? Absolutely. But the contrast between raw, carved wood and sparkly beadwork was too good to pass up.
Stepping out of the studio and into the wild was a quiet reminder of why we do what we do. For us, being fiercely creative is about curiosity, play and seeing the world through a slightly different lens.
Thank you for joining us in our world of embroidery.
Ricamour- Reimagining Embroideries
Ricamour is a bespoke embroidery and embellishment studio based in Mumbai, India. We work alongside designers- inspiring, interpreting and bringing their vision to life.
Together, we continue to expand the language of embroidery as design across fashion, costume, art, and interiors.
See how we brought the iconic Moulin Rouge costume back to life! Also read about Deconstructing ‘Costume Art’: Met Gala 2026.
To explore your ideas, email us at info@ricamour.com or message us on WhatsApp.
