For over 45 years now, Première Vision Paris has been a source of inspiration and creation for the global fashion industry. A biannual rendez-vous, it’s perfect for your SS24 requirements- fresh designs, innovative materials, new artworks and an opportunity to network with your couture counterparts from across the world. 

Every year, PV sets up a dedicated team of experts who works with international professionals to translate what fashion will be for the next season- colour range, materials, artworks, trends and more. 

Here, we bring to you our favourite themes speculated by Premier Vision for SS24 and hope it inspires you for your next collection. 

Ricamour Embroideries will be present at the Première Vision, Paris from 7-9 February, 2023. Email us at info@ricamour.com to book your slot. 

Optical Interference

This theme encourages playing with perceptions. Using layering techniques, combining transparency and opacity, creating ambiguous shapes and just letting the mind experiment.  

Plexiglass couture hand-beaded design
Designed by Ricamour Embroideries

Custom-cut clear plexiglass is placed over a layer of threads to create a perception of depth. The thread colours and embroidery technique have been carefully picked to make this bottom layer look like it is hand-painted. It took our craftsmen a whole of 28 hours to create this swatch. There are many more hours spent in checking, repairing and re-checking to ensure all standards of couture are met. 

Playful Amalgams

This theme is all about unleashing the power of colour and mixing textures to create unlikely combinations. An amalgamation of multiple elements to create rich effects.

Floral hand-beaded design for couture gown
Designed by Ricamour Embroideries

Our artisans love experimenting with materials and this theme is the perfect excuse to create something that is fresh and unforgettable. 

Presenting to you this frenzy of flowers created with raffia, acrylic, feathers, sequins, pearls and a whole new level of craftsmanship. It took our craftsmen 49 hours to put together this riot of colours, techniques and materials. Isn’t this perfect for your SS24 show-stopper?

Veiled Iridiscence

This theme is a call for creating new textures and finishes. Combining metallic shine and soft luminescence, employing hypnotic hues, adding a hint of pastels- to make never-seen-before textures. 

Ricamour Couture Embroidery with iridiscent sequins
Designed by Ricamour Embroideries

Inspired by this theme, we created a design with iridescent french-cut sequins that give an illusion of changing colours as one moves. It is topped with a crystal and a seed bead to give it that 3 dimensional look. And the silver bugle beads further add to the texture. It took our craftsmen over 15 hours to achieve this flawless finish.

Artisanally Embellished

This one is a personal favourite as it celebrates the return of all things primal and original. It brings back ornate designs that are based on a mix of folk techniques and local know-how. Re-interpreting age-old embroidery techniques with a contemporary aesthetic is why we love what we do. 

Hand beaded dragon by Ricamour for couture and pret a porter designs
Designed by Ricamour Embroideries

The embroidery technique used here is called Zardozi- an elaborate metal embroidery using gold/ silver metal threads. Zardozi = Zar (gold) + Dozi (sewing). This art saw a decline with industrialisation, however, there are some artisans in India keeping the remarkable technique alive. This gorgeous 3D dragon is made on velvet and the touch of red and gold beads add a bit of glamour to it.

Our experienced karigars (craftsmen) took 80 hours to create this exquisite design.

At Ricamour Embroideries, we love creating new designs for couture and experimenting with new themes, materials and techniques. Our Process ensures couture-standard workmanship and high quality components. This is why our Clients enjoy the highest possible finish. Take a look at our latest designs that draw inspiration from nature- ‘Embroideries gone Wild.’

Write to us on info@ricamour.com or WhatasApp us to book your slot at the Premier Vision, Paris from 7-9 February, 2023