BTS: Exquisite Embroidery Techniques! (Part 1)

Embroidery, a craft that instantly elevates everything it adorns- textiles, garments, accessories, art pieces, and anything else one can think of. The touch of luxury that hand-embroidery adds has remained unmatched for over centuries now. And what makes hand-embroidery so special is the countless techniques that exist and many more, that skilled artisans across the […]

3D Designs your Brides will Love!

As a bridal designer, it’s important for you to indulge all kinds of brides and their individual styles- from the classic ones, the fairy-tale ones, the chic ones to the I-want-something-different ones. While some can be more challenging to please than the other, all brides and their gowns are special! And so is the journey […]

Embroidery Applications We Love!

Hand-embroidery and embellishment have been used to decorate and ornate clothing for over centuries now. From silk robes to heavily embroidered curtains, the art of beading has been employed to add opulence and extravagance to anything and everything. Over a period of time, we have seen new techniques, textures, materials and even multiple creative uses […]

Embroideries Gone Wild!

It’s not new for couturiers to seek inspiration from nature. Every element in our ecosystem offers vivid colours, textures, patterns, movement and so much more. With every change in season, terrain and topography, mother nature keeps giving endlessly. And the most beautiful thing about this inspiration is that the same source inspires different people to […]

Our Favourite Themes in Couture!

The pandemic might have caused global lockdowns but it couldn’t lock up our (and by our we mean all of us in the business of couture) need to express, create and innovate. A lot of us took the time to reflect upon what’s important (rightfully so) and introspect. We pushed ourselves further, found inspiration in […]

Bridal bodice designs for your next collection.

Couture designers, like you, will understand that there is a lot that goes into creating a dreamy bridal gown. For your bride, choosing her dream gown is associated with joy and celebration but for you, it’s a combination of months of ideation, trial, blood sweat and tears (no kidding!).  Every bridal designer’s endeavour is to […]

What’s new in Bridal Couture.

The world of bridal couture is an ever evolving one. In the face of the turmoil that the pandemic has presented, this industry has turned around even more. Businesses are adapting to newer ways to stay afloat.  There are significant changes in how brides are choosing to experience one of their most dreamt about days, […]

When the Ocean Bed became our Mood Board!

One of the things we love about our job is that it lets us travel to exciting destinations- whether it’s to meet our Clients, attend events or simply for leisure. The people we meet, the experiences we have and the stories we collect keep us inspired to think new and do new. This freedom to […]

Beaded Bridal Fabrics for your next collection!

Creating new and innovative bridal designs is one of the most exciting things about our job. It’s an opportunity to infuse life into a bride’s dream gown. An opportunity to be a part of her most cherished memories. While we appreciate this privilege of creating something special, we also understand the responsibility that comes with […]

The Story Behind the Sequins: Couture Edition

Looking through our archives, it’s filled with swatches that have drawn inspiration from our favourite artists, places and times. Be it a new city, an art gallery, or a fashion runway, we are surrounded by so much creativity and innovation that motivates us to design new embroideries, and we hope in turn that we can […]