BTS: Exquisite Embroidery Techniques! (Part 1)
Embroidery, a craft that instantly elevates everything it adorns- textiles, garments, accessories, art pieces, and anything else one can think of. The touch of luxury that hand-embroidery adds has remained unmatched for over centuries now. And what makes hand-embroidery so special is the countless techniques that exist and many more, that skilled artisans across the […]
Embroidery Applications We Love!
Hand-embroidery and embellishment have been used to decorate and ornate clothing for over centuries now. From silk robes to heavily embroidered curtains, the art of beading has been employed to add opulence and extravagance to anything and everything. Over a period of time, we have seen new techniques, textures, materials and even multiple creative uses […]
Embroideries Gone Wild!
It’s not new for couturiers to seek inspiration from nature. Every element in our ecosystem offers vivid colours, textures, patterns, movement and so much more. With every change in season, terrain and topography, mother nature keeps giving endlessly. And the most beautiful thing about this inspiration is that the same source inspires different people to […]
Our Favourite Themes in Couture!
The pandemic might have caused global lockdowns but it couldn’t lock up our (and by our we mean all of us in the business of couture) need to express, create and innovate. A lot of us took the time to reflect upon what’s important (rightfully so) and introspect. We pushed ourselves further, found inspiration in […]
Bridal bodice designs for your next collection.
Couture designers, like you, will understand that there is a lot that goes into creating a dreamy bridal gown. For your bride, choosing her dream gown is associated with joy and celebration but for you, it’s a combination of months of ideation, trial, blood sweat and tears (no kidding!). Every bridal designer’s endeavour is to […]
A Bright and Sustainable Tomorrow.
“Often when you think you’re at the end of something, you’re at the beginning of something else.”Fred Rogers 2020; The unprecedented year that truly needs no introduction. Covid-19 has affected and moved the entire world in a way we never could have imagined or expected. What seemed like overnight, our daily routines ground to a halt forcing […]
Mission ‘Begin Again’
For the last 3 months, India along with the rest of the world has been under a strict lock-down, and just like that, our daily lives came to a sudden halt. It’s been a time of uncertainty, worry and confusion, yet one that also made us realise how lucky we are. Never before have we […]
A Way Forward
How do we move forward and what will the future look like? A question that has troubled us all ever since the Covid-19 crisis unfolded. Speaking with clients, industry colleagues, business leaders, suppliers and channel-partners we have compiled a list of things, we as people and businesses will have to deeply look into and execute. […]
When Embroidery meets Jewellery.
We are constantly on the lookout for ways we can incorporate embroidery and hand embellishment into different art forms. Whether it be fashion, bridal, shoes/bags, home furnishings, or embroidered wall art, we absolutely love creating and designing for different lines and market segments. We’re inspired by our clients, whose passion and enthusiasm for our new […]
Beads behind the Embroidered Beauty.
Embroidery offers limitless design solutions thanks to the huge array of beads, sequins, threads and techniques available. When we first began our embroidery journey, we were amazed at the hundreds and thousands of options there are when it comes it creating innovative surface textiles. Like a painter with a blank canvas, we were so excited […]